GRANTS PASS, Ore. (April 1, 2025) - Rise and brine! The Pickleback Rebel™ is at Dutch Bros and it’s no joke. The Pickleback Rebel is a dill-iciously bold new energy drink for pickle lovers and curious customers alike.
- The Pickleback Rebel is a pickle juice twist on our exclusive Dutch Bros Rebel® energy drink for a truly unique flavor experience.
“We wanted to have fun with our customers this April Fools’ Day. Is this drink for real or are we playing a prank?” said Tana Davila, chief marketing officer at Dutch Bros. “We’re not ones for sharing with our customers something untrue, so this is the real dill. We love surprising everyone with unique flavor experiences that excite!”
The Pickleback Rebel debuts today, April Fool’s Day, at all 1,000+ Dutch Bros locations, while supplies last.
