Dane passed away in late 2009, but he left behind a legacy which, to this day, the company bases its daily decisions. His memory continues to inspire everyone at Dutch Bros. Inspiration to give it their all, love every person they encounter and do more for others than for themselves.
Dutch Bros’ annual Drink One for Dane event falls on the first Friday in May. On this day all Dutch Bros locations donate proceeds to an organization that is leading the search to find a cure for Lou Gehrig’s disease, better known as ALS.
To date, Dutch Bros has donated over $2.53 million to the Muscular Dystrophy Association, MDA, and their continued research of identifying the cause and a potential cure for the ALS, as well as support to local families facing the reality of this disease.
ALS affects the parts of the nervous system that control voluntary muscle movement. There is currently no known cure for ALS. Once diagnosed with this disease most people, on average, die within three-to-five years.