Here, at Dutch Bros we live by three main core values. One cannot be sacrificed for another.
All must work together in order to provide the best experience possible.
We may be a coffee company, but we are in the relationship business.
We get it, time travel isn’t real…yet. So we move quickly, pour fast and serve with a sense of urgency to ensure that our customer’s time is spent living life beyond our window.
We know our products and have mastered our craft. Perfecting each customer’s drink, by hand, is the name of the game. We know the magic is in the details and strive to give our customers a remarkable product, each and every time they visit any of our stands.
We are committed to providing the best experience and enjoy positively interacting with everyone we meet. We genuinely care about every customer we see and do our best to find solutions to any problem that might come our way.
Dutch Bros Coffee was founded in 1992 by Dane and Travis Boersma: brothers of Dutch descent. After three generations in the dairy business, government regulations pressed the family to sell the cows. What felt devastating turned out to be a blessing in disguise.
The bros bought a double-head espresso machine, threw open the barn doors and started experimenting with just 100 pounds of beans and a rockin’ stereo. They set up a pushcart on the railroad tracks and started passing out samples to anyone who would brave the new brew, and, within a month, they knew they had something special.
“One of the most rewarding things in this change of occupation was going from smelling cow manure to smelling coffee,” said Dane. “You’d open the bag, and it was like heaven.”
Today, Dutch Bros Coffee is the country’s largest, privately held drive-thru coffee company, with over 260 locations in seven states and over 5,000 employees. But growth hasn’t taken the company away from its roots. Dutch Bros still gives away drinks — now over one million each year — to further the bros.’ mission of “spreading the Dutch Luv.”
The company donates over $2 million a year to its local communities and nonprofit organizations, including the Muscular Dystrophy Association, in honor of Dane, who passed away in 2009 after a four-year battle with Lou Gehrig’s disease.
With its loyal customer base dubbed the Dutch Mafia, Dutch Bros Coffee continues to grow, and, wherever it does, the love, donations and smiles grow also.