Coffee is what we do, but it is not who we are.
Dutch Bros Coffee was founded in 1992 by Dane and Travis Boersma. After three generations in the dairy business, the brothers decided to use changes in the industry as motivation to branch out and try something new. The bros bought a double-head espresso machine, cranked up the stereo, threw open the barn doors and started experimenting with 100 pounds of beans.
“One of the most rewarding things in this change of occupation was going from smelling cow manure to smelling coffee,” said Dane. “You’d open the bag, and it was like heaven.”
Dutch Bros strives to be a force for good through outstanding customer service and killer coffee. The company is continuing to grow, sharing the Dutch luv and opening new shops throughout the nation.
Through the Dutch Bros Foundation and local franchisees, Dutch Bros donates several million dollars to support its customers, local communities and nonprofit organizations.