Founded in Southern Oregon in 1992 by dairy farmer brothers Dane and Travis Boersma, Dutch Bros. Coffee is the country’s largest privately held, drive-thru coffee company.
Having started from humble beginnings, as a single espresso pushcart in the small town of Grants Pass, Ore., the company now has nearly 200 locations in Oregon, California, Washington, Idaho, Nevada, Colorado and Arizona.
Dutch Bros. Coffee serves specialty coffee drinks, smoothies, freezes, teas and its private-label Dutch Bros. Blue Rebel™ energy drink that customers can infuse with their favorite flavors.
Every cup of Dutch Bros. coffee is handcrafted — roasted by hand in the Pacific Northwest, blended by hand and then ground and pulled by hand, ristretto-style.
Dutch Bros. Coffee was ranked by J.D. Power and Associates as highest in customer satisfaction compared to other coffee companies in its 2012 Specialty Coffee Retailer Satisfaction Report(SM).
Dutch Bros. Coffee franchises are locally owned and operated, so owners have a personal investment in the communities they serve and contribute to various local causes and organizations.
Dutch Bros. Coffee has always focused more on people than the bottom line, with a desire to transform lives rather than conduct transactions. In 2011, the company donated more than $1 million to nonprofit organizations, including local food banks, the Muscular Dystrophy Association, American Cancer Society and Boys & Girls Clubs of America.
Dutch Bros. Coffee is headquartered in Grants Pass, Ore. To learn more about Dutch Bros., visit www.dutchbros.com, www.facebook.com/dutchbros or @DutchBros on Twitter.
The Dutch Creed
Here at Dutch Bros., we're all about being positive and lovin' life. That's why when we came across the Optimist's Creed, we decided to adopt it as our own and call it the Dutch Creed. We strive to pass the good vibes on to our employees and customers through leadership within our company, and customer service. Check it out; it just might change your state-of-mind:
To be so strong that nothing can disturb your peace of mind.
To talk health, happiness and prosperity to every person you meet.
To make all your friends feel there is something in them.
To look at the sunny side of everything and make your optimism come true.
To think only the best, to work only for the best and expect only the best.
To be just as enthusiastic about the success of others as you are about your own.
To forget the mistakes of the past and press on to the greater achievements of the future.
To wear a cheerful countenance at all times and give every living creature you meet a smile.
To give so much time to the improvement of yourself that you have no time to criticize others.
To be too large for worry, too noble for anger, too strong for fear, and too happy to permit the presence of trouble.