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Dutch Bros Coffee launches annual Breast Cancer Awareness campaign with new “Be Aware” mug!

GRANTS PASS, Ore. (Sept. 30, 2019) — Dutch Bros Coffee will launch its annual #BeAware campaign, Tuesday, Oct. 1, in support of Breast Cancer Awareness month.

The company will donate $10 from each custom “Be Aware” mug sold in October to the OHSU Knight Cancer Institute and Albie Aware. The mugs feature a new design each year; for 2019, the hot pink insulated mug features a line from the Dutch Bros creed, “Too strong for fear.”

“Loving on our customers and communities is one of the key values we have at Dutch Bros,” said Travis Boersma, CEO and co-founder of Dutch Bros Coffee. “We wholeheartedly support OHSU Knight Cancer Institute and Albie Aware because they’re working to make our communities healthier and giving our friends, family and customers the support they need to beat breast cancer.”

The OHSU Knight Cancer Institute in Portland, Oregon, is one of the pioneers in personalized cancer treatment and research. Its mission is to advance the early detection of cancer, when the disease is the most treatable, and end cancer as we know it. Albie Aware assists individuals in the Sacramento, California, area facing or fighting breast cancer by providing life-saving diagnostic testing, patient advocacy, prevention education and compassionate support.

Dutch Bros began its annual Breast Cancer Awareness campaign in 2013. To date, the company has donated more than $1.3 million to the advancement of breast cancer research.

“The support of Dutch Bros and its customers is truly inspiring,” said Rebecca DeBo, assistant vice president of development for the OHSU and Doernbecher Foundations. “The programs customers help fund are making a real difference in the fight against breast cancer. Through research and education, we know we are on the path to ending cancer as we know it.”

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About Dutch Bros
Dutch Bros Coffee is the country’s largest privately held drive-thru coffee company, with more than 350 locations and approximately 12,000 employees in seven states. The company is headquartered in Grants Pass, Oregon, where it was founded in 1992 by Dane and Travis Boersma. Dutch Bros serves specialty coffee, smoothies, freezes, teas, a private-label Dutch Bros Blue Rebel energy drink and nitrogen-infused cold brew coffee. Its rich, proprietary coffee blend is handcrafted from start to finish.

In addition to its mission of speed, quality and service, Dutch Bros is committed to giving back to the communities it serves. Through its Love Abounds Foundation and local franchisees, Dutch Bros donates several million dollars to causes across the country each year.

To learn more about Dutch Bros, visit, like Dutch Bros Coffee on Facebook, or follow @DutchBrosCoffee on Instagram.